# Navigating the Last Mile: The Demand Effects of Click-and-Collect Order Fulfillment

> Research article (Journal of Marketing, 2020) · cited 53× · AI/ML

**Wikidata**: [openalex:W3093817711](https://www.wikidata.org/wiki/openalex:W3093817711)  
**Source**: https://4ort.xyz/entity/navigating-the-last-mile-the-demand-effects-of-click-and-collect-order-fulfillment