# Navigating the emergence of brand meaning in service ecosystems

> Research article (Journal of service management, 2022) · cited 20× · AI/ML

**Wikidata**: [openalex:W4220785841](https://www.wikidata.org/wiki/openalex:W4220785841)  
**Source**: https://4ort.xyz/entity/navigating-the-emergence-of-brand-meaning-in-service-ecosystems