# National response strategies and marketing innovations during the COVID-19 pandemic

> Research article (Business Horizons, 2020) · cited 75× · AI/ML

**Wikidata**: [openalex:W3113004750](https://www.wikidata.org/wiki/openalex:W3113004750)  
**Source**: https://4ort.xyz/entity/national-response-strategies-and-marketing-innovations-during-the-covid-19-pandemic