# Name Similarity Encourages Generosity: A Field Experiment in Email Personalization

> Research article (Marketing Science, 2020) · cited 55× · AI/ML

**Wikidata**: [openalex:W2919694399](https://www.wikidata.org/wiki/openalex:W2919694399)  
**Source**: https://4ort.xyz/entity/name-similarity-encourages-generosity-a-field-experiment-in-email-personalization