# mybest

> Japanese company and product review website

**Wikidata**: [Q109594997](https://www.wikidata.org/wiki/Q109594997)  
**Source**: https://4ort.xyz/entity/mybest

## Summary
mybest is a Tokyo-based company and product review website that provides expert-curated rankings and comparisons of consumer goods across multiple categories. Founded in 2016, it operates in Japan and several international markets, offering localized content in multiple languages to help consumers make informed purchasing decisions.

## Key Facts
- Founded on **October 16, 2016**, by **Tōru Yoshikawa** in Tokyo, Japan.
- Operates a **product review website** (mybest.com) that aggregates expert opinions and user testimonials to rank consumer products.
- Headquartered in **Chuo City, Tokyo**, at **Sumitomo Fudosan Tsukiji Building**.
- Expands across **10 countries**, including Japan, the U.S., Brazil, Taiwan, and Thailand, with localized websites.
- Owned by **LY Corporation** and part of the **SoftBank Group** ecosystem.
- CEO: **Tōru Yoshikawa** (since 2016); Editor-in-Chief: **Iori Asanuma**.
- Industry: **Tertiary sector (service industry)**, specializing in **review aggregation, comparison shopping, and online advertising**.
- Official app available on **iOS and Android** for mobile users.

## FAQs
### Q: What is mybest?
A: mybest is a company and website that provides expert-reviewed rankings and comparisons of consumer products, helping users make informed purchasing decisions. It operates in multiple countries with localized content.

### Q: Who founded mybest?
A: mybest was founded by **Tōru Yoshikawa** on **October 16, 2016**, in Tokyo, Japan.

### Q: In which countries does mybest operate?
A: mybest operates in **Japan, the U.S., Brazil, Taiwan, Thailand, Indonesia, Vietnam, the Philippines, India, and the U.K.**, with dedicated websites for each market.

### Q: What kind of products does mybest review?
A: mybest reviews a wide range of consumer products, including **home appliances, cosmetics, fashion, loans, and remote communication tools**, using expert and user-generated testimonials.

### Q: Is mybest affiliated with any major corporations?
A: Yes, mybest is owned by **LY Corporation** and is part of the **SoftBank Group** ecosystem.

## Why It Matters
mybest addresses the growing consumer need for **trustworthy, expert-backed product recommendations** in an era of information overload. By aggregating professional reviews and user testimonials, it simplifies decision-making for purchases ranging from everyday items to high-value investments. Its expansion into **10 countries** demonstrates its scalability and adaptability to diverse markets, while its partnerships with major corporations like **SoftBank Group** and **LY Corporation** underscore its credibility. The platform’s **multilingual support** and localized content make it accessible to global audiences, bridging gaps in consumer trust and transparency. In industries plagued by misleading advertising, mybest’s **ranking-based model** provides a data-driven alternative, empowering users to choose products based on verified assessments rather than marketing hype.

## Notable For
- **First Japanese review site** to expand aggressively into **10 international markets** with fully localized content.
- **Expert-driven methodology**: Rankings are curated by professionals, not just algorithms or user votes.
- **Multilingual presence**: Operates dedicated websites in **Japanese, English, Chinese, Portuguese, Thai, Vietnamese, and Indonesian**.
- **Corporate backing**: Owned by **LY Corporation** and affiliated with **SoftBank Group**, ensuring financial stability and industry connections.
- **Patented technology**: Holds a **Japanese patent (No. 7426681)** for its cross-category product evaluation system.

## Body
### Overview and Mission
mybest Inc. is a **Tokyo-headquartered company** specializing in **product review aggregation** and **comparison shopping services**. Its flagship platform, mybest.com, uses a **hybrid model** combining expert opinions, professional testers, and user testimonials to rank consumer goods. The company’s mission is to **simplify purchasing decisions** by providing transparent, data-backed recommendations.

### Founding and Leadership
- **Founder and CEO**: **Tōru Yoshikawa** (male, appointed **October 16, 2016**).
- **Editor-in-Chief/Director**: **Iori Asanuma** (appointed **July 1, 2021**).
- **Parent Companies**:
  - **LY Corporation** (primary owner, confirmed via [official sources](https://www.lycorp.co.jp/ja/company/groupcompanies/)).
  - **SoftBank Group** (member of, per [SoftBank’s corporate materials](https://www.softbank.jp/recruit/graduate/special/workstylereforms/)).

### Operational Scope
- **Headquarters**:
  - **Address**: 〒104-0045 Tokyo, Chuo City, Tsukiji 7-17-1, Sumitomo Fudosan Tsukiji Building.
  - **Coordinates**: Latitude **35.66555555555556**, Longitude **139.7761111111111**.
- **Countries of Operation**:
  - **Japan** (launch market, 2016).
  - **International**: U.S., Brazil, Taiwan, Thailand, Indonesia, Vietnam, Philippines, India, U.K.
- **Languages Supported**: Japanese, English, Chinese, Portuguese, Thai, Vietnamese, Indonesian.

### Platform and Technology
- **Website Domains**:
  - Japan: [my-best.com](https://my-best.com/) (Japanese).
  - U.S.: [us.my-best.com](https://us.my-best.com/) (English).
  - Brazil: [br.my-best.com](https://br.my-best.com/) (Portuguese).
  - Taiwan: [tw.my-best.com](https://tw.my-best.com/) (Chinese).
  - (Full list in **Structured Properties**).
- **Mobile App**:
  - Available on **iOS (App Store ID: 1650475068)** and **Android (Google Play ID: 8677860862780174961)**.
  - Features **touchscreen-optimized comparisons** and **ranking filters**.
- **Patented System**:
  - **Patent No. 7426681** (granted **February 28, 2023**).
  - Title: *"Method for Realizing User-Perspective Cross-Category Evaluations in Product/Service Selection"*.
  - Inventors: **Tōru Yoshikawa, Toyotaka Sakai, Yoko Kawada**.

### Business Model
- **Revenue Streams**:
  - **Online advertising** (B2B partnerships with brands).
  - **Affiliate marketing** (commission-based referrals).
- **Target Audience**: Consumers seeking **verified product rankings** in categories like electronics, cosmetics, finance, and lifestyle.

### Industry Affiliations
mybest is a member of multiple Japanese industry associations, including:
- **Japan Telework Association**.
- **Information Processing Society of Japan**.
- **The Japanese Society for Artificial Intelligence**.
- **Japan Association of Travel Agents**.

### Social Media and Digital Presence
- **Twitter**: @mybestcom (Japan), @mybest_us (U.S.).
- **Instagram**: @mybestcom (Japan), @mybest.us (U.S.), @mybest_br (Brazil).
- **YouTube**: Channels for Japan, Brazil, Indonesia, and Thailand (e.g., [Japan channel](https://www.youtube.com/channel/UC-tvirGhzgW0COFrpUiciqg)).
- **Other Platforms**: Facebook, TikTok, LinkedIn, Pinterest, Threads.

### Legal and Corporate Details
- **Legal Form**: **Kabushiki gaisha** (Japanese corporation).
- **Corporate Number (Japan)**: **7010601050510** (registered **October 13, 2016**).
- **Taiwan GUI Number**: **83405111**.
- **CNJP (Brazil)**: **48.668.797/0001-26**.

## Schema Markup
```json
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "mybest",
  "description": "A Tokyo-based company operating a product review website that provides expert-curated rankings and comparisons of consumer goods.",
  "url": "https://my-best.com/",
  "sameAs": [
    "https://www.wikidata.org/wiki/Q117886476",
    "https://ja.wikipedia.org/wiki/マイベスト"
  ],
  "additionalType": "ReviewAggregator",
  "foundingDate": "2016-10-16",
  "founder": {
    "@type": "Person",
    "name": "Tōru Yoshikawa"
  },
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "〒104-0045 東京都中央区築地７丁目１７−１ 住友不動産築地ビル",
    "addressLocality": "Chuo City",
    "addressRegion": "Tokyo",
    "addressCountry": "Japan"
  },
  "areaServed": [
    "Japan",
    "United States",
    "Brazil",
    "Taiwan",
    "Thailand",
    "Indonesia",
    "Vietnam",
    "Philippines",
    "India",
    "United Kingdom"
  ],
  "memberOf": {
    "@type": "Organization",
    "name": "SoftBank Group"
  }
}

## References

1. [Source](https://prtimes.jp/main/html/rd/p/000000008.000068497.html)
2. [Source](https://www.softbank.jp/recruit/graduate/special/workstylereforms/)
3. [Source](https://media-innovation.jp/article/2020/10/31/45234.html)
4. [Source](https://www.lycorp.co.jp/ja/company/groupcompanies/)
5. [Source](https://www.jhf.or.jp/support/)
6. [Source](https://japan-telework.or.jp/outline/member2-2-2/?gtype=%E4%BC%81%E6%A5%AD%E3%83%BB%E5%9B%A3%E4%BD%93&a=%E3%81%BE#type_g)
7. [Source](https://www.ipsj.or.jp/annai/aboutipsj/sanjo.html)
8. [Source](https://www.ai-gakkai.or.jp/about/sponsors/)
9. [Source](https://www.jata-net.or.jp/search/sanjyo.php)
10. [Source](http://jsme.umin.ac.jp/about/mem1_2.html)
11. [Source](https://www.pharm.or.jp/kaiin/sanjo-list.html)
12. [Source](https://aebs.or.jp/Memberlist.html)
13. [Source](https://www.j-credit.or.jp/association/members_company.html#area0107)
14. [Source](https://nacs.or.jp/supporting-member/)
15. [Source](https://newsrelea.se/7mnJdY)
16. [Source](https://www.amazon.co.jp/MonoMax%E7%89%B9%E5%88%A5%E7%B7%A8%E9%9B%86-%E3%83%97%E3%83%AD%E3%81%A8%E5%B0%82%E9%96%80%E5%AE%B6%E3%81%8C%E6%84%9B%E7%94%A8%E3%81%99%E3%82%8B%E3%83%9E%E3%82%A4%E3%83%99%E3%82%B9%E3%83%88%E3%82%A2%E3%82%A4%E3%83%86%E3%83%A0-TJMOOK/dp/4800289653)
17. [Source](https://www.houjin-bangou.nta.go.jp/henkorireki-johoto.html?selHouzinNo=7010601050510)
18. [Source](https://my-best.com/company/profile)
19. [Source](https://cnpj.biz/48668797000126)
20. [Source](https://www.twincn.com/item.aspx?no=83405111)