# Music in radio advertising: Effects on radio spokesperson credibility and advertising effectiveness

> Research article (Psychology of Music, 2015) · cited 15× · AI/ML

**Wikidata**: [openalex:W2029051855](https://www.wikidata.org/wiki/openalex:W2029051855)  
**Source**: https://4ort.xyz/entity/music-in-radio-advertising-effects-on-radio-spokesperson-credibility-and-advertising-effectiveness