# Multistage market segmentation: an exploration of B2B segment alignment

> Research article (Journal of Business and Industrial Marketing, 2016) · cited 38× · AI/ML

**Wikidata**: [openalex:W2522674657](https://www.wikidata.org/wiki/openalex:W2522674657)  
**Source**: https://4ort.xyz/entity/multistage-market-segmentation-an-exploration-of-b2b-segment-alignment