# Multistage Decision Processes: The Impact of Attribute Order on How Consumers Mentally Represent Their Choice

> Research article (Journal of Consumer Research, 2017) · cited 18× · AI/ML

**Wikidata**: [openalex:W2754177855](https://www.wikidata.org/wiki/openalex:W2754177855)  
**Source**: https://4ort.xyz/entity/multistage-decision-processes-the-impact-of-attribute-order-on-how-consumers-mentally-represent-their-choice