# Multichannel customer segmentation: Does the after-sales channel matter? A replication and extension

> Research article (International Journal of Research in Marketing, 2015) · cited 147× · AI/ML

**Wikidata**: [openalex:W2173525519](https://www.wikidata.org/wiki/openalex:W2173525519)  
**Source**: https://4ort.xyz/entity/multichannel-customer-segmentation-does-the-after-sales-channel-matter-a-replication-and-extension