# Multichannel customer purchase behavior and long tail effects in the fashion goods market

> Research article (Journal of Retailing, 2022) · cited 30× · AI/ML

**Wikidata**: [openalex:W4285601298](https://www.wikidata.org/wiki/openalex:W4285601298)  
**Source**: https://4ort.xyz/entity/multichannel-customer-purchase-behavior-and-long-tail-effects-in-the-fashion-goods-market