# Multichannel consumer behaviors in the mobile environment: Using fsQCA and discriminant analysis to understand webrooming motivations

> Research article (Journal of Business Research, 2019) · cited 97× · AI/ML

**Wikidata**: [openalex:W2907596114](https://www.wikidata.org/wiki/openalex:W2907596114)  
**Source**: https://4ort.xyz/entity/multichannel-consumer-behaviors-in-the-mobile-environment-using-fsqca-and-discriminant-analysis-to-understand-webrooming