# Multi-sided platforms in B2B contexts: The role of affiliation costs and interdependencies in adoption decisions

> Research article (Industrial Marketing Management, 2019) · cited 51× · AI/ML

**Wikidata**: [openalex:W2958729941](https://www.wikidata.org/wiki/openalex:W2958729941)  
**Source**: https://4ort.xyz/entity/multi-sided-platforms-in-b2b-contexts-the-role-of-affiliation-costs-and-interdependencies-in-adoption-decisions