# Multi-Channel Attribution: The Blind Spot of Online Advertising

> Research article (SSRN Electronic Journal, 2017) · cited 12× · AI/ML

**Wikidata**: [openalex:W2610600864](https://www.wikidata.org/wiki/openalex:W2610600864)  
**Source**: https://4ort.xyz/entity/multi-channel-attribution-the-blind-spot-of-online-advertising