# Multi-Behavior RFM Model Based on Improved SOM Neural Network Algorithm for Customer Segmentation

> Research article (IEEE Access, 2022) · cited 18× · AI/ML

**Wikidata**: [openalex:W4312539160](https://www.wikidata.org/wiki/openalex:W4312539160)  
**Source**: https://4ort.xyz/entity/multi-behavior-rfm-model-based-on-improved-som-neural-network-algorithm-for-customer-segmentation