# Motivations leading to customer citizenship behavior in services: scale development and validation

> Research article (Journal of Consumer Marketing, 2016) · cited 44× · AI/ML

**Wikidata**: [openalex:W2528807713](https://www.wikidata.org/wiki/openalex:W2528807713)  
**Source**: https://4ort.xyz/entity/motivations-leading-to-customer-citizenship-behavior-in-services-scale-development-and-validation