# Motivational Factors Towards Fast-Food Joint Selection in Under-Developed Country Setting: A Partial Least Square and Structural Equation Modeling (PLS-SEM) Approach

> Research article (Cogent Social Sciences, 2020) · cited 11× · AI/ML

**Wikidata**: [openalex:W3015739159](https://www.wikidata.org/wiki/openalex:W3015739159)  
**Source**: https://4ort.xyz/entity/motivational-factors-towards-fast-food-joint-selection-in-under-developed-country-setting-a-partial-least-square-and-str