# Motivation: The missing driver for theorizing about resource integration

> Research article (Marketing Theory, 2018) · cited 62× · AI/ML

**Wikidata**: [openalex:W2789667243](https://www.wikidata.org/wiki/openalex:W2789667243)  
**Source**: https://4ort.xyz/entity/motivation-the-missing-driver-for-theorizing-about-resource-integration