# Motivating Innovation: Tunnels vs. Funnels

> Research article (Strategy Science, 2022) · cited 17× · AI/ML

**Wikidata**: [openalex:W4225781444](https://www.wikidata.org/wiki/openalex:W4225781444)  
**Source**: https://4ort.xyz/entity/motivating-innovation-tunnels-vs-funnels