# Morrisons Select
**Wikidata**: [Q105221633](https://www.wikidata.org/wiki/Q105221633)  
**Source**: https://4ort.xyz/entity/morrisons-select

## Summary
Morrisons Select is a brand owned by the retail company Morrisons, serving as a specific identification for goods or services. It is classified as a facet of marketing and a subclass of an artificial object, functioning as a distinguishing feature within the commercial landscape.

## Key Facts
- **Ownership**: Owned by Morrisons.
- **Classification**: Instance of a brand; subclass of artificial object.
- **Field**: Facet of marketing.
- **Schema.org Alignment**: Equivalent to the class defined at https://schema.org/Brand.
- **Primary Data Properties**: Associated with Wikidata properties P1716 (brand name), P154 (logo image), P127 (owned by), and P571 (inception).
- **Historical Context**: The concept of a brand was documented as early as 1885–1890 in the 4th edition of Meyers Konversations-Lexikon.
- **Global Presence**: Part of a category with 71 Wikipedia sitelinks across languages including English, French, German, Chinese, and Russian.
- **Semantic Status**: Partially coincident with "commercial name" and "trademark."

## FAQs
**Who is the parent organization for Morrisons Select?**
Morrisons Select is owned by the supermarket chain Morrisons. It is categorized as a brand, which serves as the primary identification for its associated goods or services.

**How is Morrisons Select represented in structured data and knowledge graphs?**
As an instance of a brand, it is mapped to the schema.org/Brand class and is indexed in systems like Kbpedia, BabelNet (00012758n), and Freebase (/m/01cd9). It is also associated with specific Wikidata properties such as P1716 for brand names and P127 for ownership.

**What distinguishes Morrisons Select from other commercial terms?**
While it is semantically related to "commercial names" and "trademarks," it is explicitly distinguished from the Polish marketing term "Marka" and the concept of a "brandmark." It functions as an artificial object used to differentiate products within the marketing ecosystem.

## Why It Matters
Morrisons Select plays a critical role in the marketing ecosystem by providing a distinct identity that allows consumers to differentiate products. As a brand, it represents a fundamental mechanism of commerce that has been documented for over a century, appearing in historical references like the Meyers Konversations-Lexikon. Its classification across global knowledge bases—from the Art & Architecture Thesaurus to the Great Russian Encyclopedia—underscores the universal importance of brands in organizing commercial and cultural information.

## Notable For
- **Corporate Ownership**: Directly owned and managed by Morrisons.
- **Standardized Classification**: Adheres to the global schema.org/Brand definition for interoperability in data systems.
- **Cross-Platform Mapping**: Linked to major community and topic directories including Quora ("Brands-and-Branding"), Reddit ("brand"), and TED ("Brand").
- **Linguistic Diversity**: Associated with a concept recognized globally under various aliases such as "marque commerciale" (French), "コーポレートデザイン" (Japanese), and "брендинг" (Russian).

## Body

### Classification and Ownership
Morrisons Select is an identification for a good or service, formally classified as a brand. It is owned by Morrisons and operates as a facet of marketing. Within information science and taxonomy, it is treated as a subclass of an artificial object. This entity is semantically aligned with the Schema.org "Brand" class, ensuring its data is structured for high compatibility with search engines and knowledge graphs.

### Technical and Semantic Framework
The entity is defined by specific properties in structured data environments. The main property for this type is P1716 (brand name), supported by P154 (logo), P127 (owned by), and P571 (inception). While Morrisons Select is partially coincident with terms like "trademark" and "commercial name," it maintains a distinct taxonomic position from "brandmark" and the Polish term "Marka." It is also identified in the OpenStreetMap system via the "brand" key.

### Global Knowledge Integration
As a brand, Morrisons Select is part of a concept indexed across a vast array of international databases:
- **General Identifiers**: BabelNet (00012758n), Freebase (/m/01cd9), Kbpedia (Brand), and Golden (Brand-6NGDYV).
- **Academic and Cultural References**: Art & Architecture Thesaurus (300266718), Australian Educational Vocabulary (scot/2785), and the Pactols Thesaurus (pcrtWTaS7cXjuS).
- **Encyclopedic Entries**: Great Russian Encyclopedia Online (1885750), Encyclopædia Universalis (marque-marketing), and the Encyclopedia of Ideas.
- **Specialized Registries**: YSO (23851), BBC Things (8328459e-0b04-404c-848e-5daca95ff1d5), and the Museum Digital Tag (104500).

### Linguistic and Regional Aliases
The concept of the brand, which Morrisons Select instantiates, is recognized across 71 Wikipedia languages. These include major world languages such as Arabic, Spanish, Hindi, Japanese, and Portuguese, as well as regional languages like Afrikaans, Bavarian, Cebuano, and Wu Chinese. Common aliases for this entity type include:
- **French**: "marque commerciale" and "enseigne"
- **Japanese**: "コーポレートデザイン" (corporate design)
- **Chinese**: "牌子" and "假面戏剧" (mask drama)
- **Russian**: "брэнд", "брэндинг", and "брендинг"

### Historical and Community Context
The historical documentation of the brand concept dates back to the late 19th century, specifically the 4th edition of Meyers Konversations-Lexikon (1885–1890). In the modern digital landscape, the entity type is a central topic on community-driven platforms. It is mapped to specific topic IDs on Quora (Brands-and-Branding), Reddit (brand), and Zhihu (19551643). It is also featured as a topic on TED and is indexed in the Google Play Store under "brand_-_varemerke."