# Morphing for Consumer Dynamics: Bandits Meet Hidden Markov Models

> Research article (Marketing Science, 2022) · cited 22× · AI/ML

**Wikidata**: [openalex:W4211153006](https://www.wikidata.org/wiki/openalex:W4211153006)  
**Source**: https://4ort.xyz/entity/morphing-for-consumer-dynamics-bandits-meet-hidden-markov-models