# More than Machines: The Role of the Future Retail Salesperson in Enhancing the Customer Experience

> Research article (Journal of Retailing, 2023) · cited 61× · AI/ML

**Wikidata**: [openalex:W4388596670](https://www.wikidata.org/wiki/openalex:W4388596670)  
**Source**: https://4ort.xyz/entity/more-than-machines-the-role-of-the-future-retail-salesperson-in-enhancing-the-customer-experience