# More than a feeling? Toward a theory of customer delight

> Research article (Journal of service management, 2020) · cited 78× · AI/ML

**Wikidata**: [openalex:W3013707858](https://www.wikidata.org/wiki/openalex:W3013707858)  
**Source**: https://4ort.xyz/entity/more-than-a-feeling-toward-a-theory-of-customer-delight