# More Realistic, More Better? How Anthropomorphic Images of Virtual Influencers Impact the Purchase Intentions of Consumers

> Research article (Journal of theoretical and applied electronic commerce research, 2024) · cited 23× · AI/ML

**Wikidata**: [openalex:W4404638644](https://www.wikidata.org/wiki/openalex:W4404638644)  
**Source**: https://4ort.xyz/entity/more-realistic-more-better-how-anthropomorphic-images-of-virtual-influencers-impact-the-purchase-intentions-of-consumers