# More is not necessarily better: an inverted U-shaped relationship between positively framed attributes and advertising effectiveness

> Research article (Journal of Research in Interactive Marketing, 2022) · cited 17× · AI/ML

**Wikidata**: [openalex:W4293063313](https://www.wikidata.org/wiki/openalex:W4293063313)  
**Source**: https://4ort.xyz/entity/more-is-not-necessarily-better-an-inverted-u-shaped-relationship-between-positively-framed-attributes-and-advertising-ef