# More is not always better: Examining the drivers of livestream sales from an information overload perspective

> Research article (Journal of Retailing and Consumer Services, 2023) · cited 37× · AI/ML

**Wikidata**: [openalex:W4389186775](https://www.wikidata.org/wiki/openalex:W4389186775)  
**Source**: https://4ort.xyz/entity/more-is-not-always-better-examining-the-drivers-of-livestream-sales-from-an-information-overload-perspective