# Morality Matters in the Marketplace: The Role of Moral Metacognition in Consumer Purchasing

> Research article (Social Cognition, 2021) · cited 13× · AI/ML

**Wikidata**: [openalex:W3165369680](https://www.wikidata.org/wiki/openalex:W3165369680)  
**Source**: https://4ort.xyz/entity/morality-matters-in-the-marketplace-the-role-of-moral-metacognition-in-consumer-purchasing