# MOOCs to university: a consumer goal and marketing perspective

> Research article (Journal of Marketing for HIGHER EDUCATION, 2017) · cited 15× · AI/ML

**Wikidata**: [openalex:W2598181559](https://www.wikidata.org/wiki/openalex:W2598181559)  
**Source**: https://4ort.xyz/entity/moocs-to-university-a-consumer-goal-and-marketing-perspective