# Moderating Role of Brand Familiarity in Cross-Media Effects: An Information Processing Perspective

> Research article (Journal of Promotion Management, 2016) · cited 14× · AI/ML

**Wikidata**: [openalex:W2443417756](https://www.wikidata.org/wiki/openalex:W2443417756)  
**Source**: https://4ort.xyz/entity/moderating-role-of-brand-familiarity-in-cross-media-effects-an-information-processing-perspective