# Moderating effect of product type on online shopping behaviour and purchase intention: An Indian perspective

> Research article (Cogent Arts and Humanities, 2018) · cited 60× · AI/ML

**Wikidata**: [openalex:W2866087470](https://www.wikidata.org/wiki/openalex:W2866087470)  
**Source**: https://4ort.xyz/entity/moderating-effect-of-product-type-on-online-shopping-behaviour-and-purchase-intention-an-indian-perspective