# Modelling co-creation and its consequences: one step closer to customer-centric marketing

> 2012 doctoral thesis by Edwin Rajah Devasirvatham at Auckland University of Technology

**Wikidata**: [Q112889517](https://www.wikidata.org/wiki/Q112889517)  
**Source**: https://4ort.xyz/entity/modelling-co-creation-and-its-consequences-one-step-closer-to-customer-centric-marketing


## References

1. [Source](http://hdl.handle.net/10292/4710)