# Modeling Multimodal Continuous Heterogeneity in Conjoint Analysis—A Sparse Learning Approach

> Research article (Marketing Science, 2016) · cited 20× · AI/ML

**Wikidata**: [openalex:W3087601869](https://www.wikidata.org/wiki/openalex:W3087601869)  
**Source**: https://4ort.xyz/entity/modeling-multimodal-continuous-heterogeneity-in-conjoint-analysisa-sparse-learning-approach