# Modeling consumer engagement on social networking sites: Roles of attitudinal and motivational factors

> Research article (Journal of Retailing and Consumer Services, 2020) · cited 66× · AI/ML

**Wikidata**: [openalex:W3106863009](https://www.wikidata.org/wiki/openalex:W3106863009)  
**Source**: https://4ort.xyz/entity/modeling-consumer-engagement-on-social-networking-sites-roles-of-attitudinal-and-motivational-factors