# Modeling and maximizing influence diffusion in social networks for viral marketing

> Research article (Applied Network Science, 2018) · cited 61× · AI/ML

**Wikidata**: [openalex:W2797206640](https://www.wikidata.org/wiki/openalex:W2797206640)  
**Source**: https://4ort.xyz/entity/modeling-and-maximizing-influence-diffusion-in-social-networks-for-viral-marketing