# Mobile shopping loyalty: The salient moderating role of normative and functional compatibility beliefs

> Research article (Technology in Society, 2018) · cited 44× · AI/ML

**Wikidata**: [openalex:W2884749482](https://www.wikidata.org/wiki/openalex:W2884749482)  
**Source**: https://4ort.xyz/entity/mobile-shopping-loyalty-the-salient-moderating-role-of-normative-and-functional-compatibility-beliefs