# Mobile Game Adoption in China: the Role of TAM and Perceived Entertainment, Cost, Similarity and Brand Trust

> Research article (International Journal of Hybrid Information Technology, 2015) · cited 19× · AI/ML

**Wikidata**: [openalex:W2185093068](https://www.wikidata.org/wiki/openalex:W2185093068)  
**Source**: https://4ort.xyz/entity/mobile-game-adoption-in-china-the-role-of-tam-and-perceived-entertainment-cost-similarity-and-brand-trust