# Mobile banking adoption: a rural Zimbabwean marketing perspective

> Research article (Corporate Ownership and Control, 2015) · cited 10× · AI/ML

**Wikidata**: [openalex:W2563808719](https://www.wikidata.org/wiki/openalex:W2563808719)  
**Source**: https://4ort.xyz/entity/mobile-banking-adoption-a-rural-zimbabwean-marketing-perspective