# Mining brand value propositions on Twitter: exploring the link between marketer-generated content and eWOM outcomes

> Research article (Social Network Analysis and Mining, 2021) · cited 19× · AI/ML

**Wikidata**: [openalex:W3197088472](https://www.wikidata.org/wiki/openalex:W3197088472)  
**Source**: https://4ort.xyz/entity/mining-brand-value-propositions-on-twitter-exploring-the-link-between-marketer-generated-content-and-ewom-outcomes