# Mind the game you set for better website patronage

> Research article (European Journal of Marketing, 2023) · cited 12× · AI/ML

**Wikidata**: [openalex:W4362583403](https://www.wikidata.org/wiki/openalex:W4362583403)  
**Source**: https://4ort.xyz/entity/mind-the-game-you-set-for-better-website-patronage