# Mickey D’s Has More Street Cred Than McDonald’s: Consumer Brand Nickname Use Signals Information Authenticity

> Research article (Journal of Marketing, 2021) · cited 49× · AI/ML

**Wikidata**: [openalex:W3126906303](https://www.wikidata.org/wiki/openalex:W3126906303)  
**Source**: https://4ort.xyz/entity/mickey-ds-has-more-street-cred-than-mcdonalds-consumer-brand-nickname-use-signals-information-authenticity