# Metaverse marketing: How the metaverse will shape the future of consumer research and practice

> Research article (Psychology and Marketing, 2022) · cited 815× · AI/ML

**Wikidata**: [openalex:W4313310852](https://www.wikidata.org/wiki/openalex:W4313310852)  
**Source**: https://4ort.xyz/entity/metaverse-marketing-how-the-metaverse-will-shape-the-future-of-consumer-research-and-practice