# Metaverse marketing and consumer research: theoretical framework and future research agenda in tourism and hospitality industry

> Research article (Tourism Recreation Research, 2023) · cited 86× · AI/ML

**Wikidata**: [openalex:W4383533140](https://www.wikidata.org/wiki/openalex:W4383533140)  
**Source**: https://4ort.xyz/entity/metaverse-marketing-and-consumer-research-theoretical-framework-and-future-research-agenda-in-tourism-and-hospitality-in