# Metaverse in services marketing: an overview and future research directions

> Research article (Service Industries Journal, 2023) · cited 72× · AI/ML

**Wikidata**: [openalex:W4386914649](https://www.wikidata.org/wiki/openalex:W4386914649)  
**Source**: https://4ort.xyz/entity/metaverse-in-services-marketing-an-overview-and-future-research-directions