# Metaverse in marketing and logistics: the state of the art and the path forward

> Research article (Asia Pacific Journal of Marketing and Logistics, 2023) · cited 125× · AI/ML

**Wikidata**: [openalex:W4378893538](https://www.wikidata.org/wiki/openalex:W4378893538)  
**Source**: https://4ort.xyz/entity/metaverse-in-marketing-and-logistics-the-state-of-the-art-and-the-path-forward