# Metaphorical communication, self-presentation, and consumer inference in service encounters

> Research article (Journal of Business Research, 2016) · cited 18× · AI/ML

**Wikidata**: [openalex:W2534164377](https://www.wikidata.org/wiki/openalex:W2534164377)  
**Source**: https://4ort.xyz/entity/metaphorical-communication-self-presentation-and-consumer-inference-in-service-encounters