# Message sidedness in a product brand, product form and product category context : a new concept of negative information inclusion in product advertising

> 1996 master's thesis by Bodo Lang at University of Auckland

**Wikidata**: [Q112123979](https://www.wikidata.org/wiki/Q112123979)  
**Source**: https://4ort.xyz/entity/message-sidedness-in-a-product-brand-product-form-and-product-category-context-a-new-concept-of-negative-information-inclusion-in-product-advertising


## References

1. [Source](http://hdl.handle.net/2292/3420)