# Merging Theory of Planned Behavior and Value Identity Personal norm model to explain pro-environmental behaviors

> Research article (Sustainable Production and Consumption, 2020) · cited 288× · AI/ML

**Wikidata**: [openalex:W3043805694](https://www.wikidata.org/wiki/openalex:W3043805694)  
**Source**: https://4ort.xyz/entity/merging-theory-of-planned-behavior-and-value-identity-personal-norm-model-to-explain-pro-environmental-behaviors