# Merging the norm activation model and the theory of planned behavior in the context of drone food delivery services: Does the level of product knowledge really matter?

> Research article (Journal of Hospitality and Tourism Management, 2019) · cited 279× · AI/ML

**Wikidata**: [openalex:W2991261411](https://www.wikidata.org/wiki/openalex:W2991261411)  
**Source**: https://4ort.xyz/entity/merging-the-norm-activation-model-and-the-theory-of-planned-behavior-in-the-context-of-drone-food-delivery-services-does