# Mentor or partner: Matching effect of para-social interaction and product type on purchase intention in live-streaming commerce

> Research article (Electronic Commerce Research and Applications, 2024) · cited 19× · AI/ML

**Wikidata**: [openalex:W4396847491](https://www.wikidata.org/wiki/openalex:W4396847491)  
**Source**: https://4ort.xyz/entity/mentor-or-partner-matching-effect-of-para-social-interaction-and-product-type-on-purchase-intention-in-live-streaming-co