# Mental models of the protein shift: Exploring consumers’ perceptions of the transition

> Research article (Appetite, 2023) · cited 15× · AI/ML

**Wikidata**: [openalex:W4375859189](https://www.wikidata.org/wiki/openalex:W4375859189)  
**Source**: https://4ort.xyz/entity/mental-models-of-the-protein-shift-exploring-consumers-perceptions-of-the-transition