# Mental accounting and behavioural hierarchy: Understanding consumer budgeting behaviour

> Research article (International Journal of Consumer Studies, 2018) · cited 68× · AI/ML

**Wikidata**: [openalex:W2799329299](https://www.wikidata.org/wiki/openalex:W2799329299)  
**Source**: https://4ort.xyz/entity/mental-accounting-and-behavioural-hierarchy-understanding-consumer-budgeting-behaviour